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In the Market
 
Countrywide Awareness and Education Drive
During this year Gates launched a major visibility drive through its countrywide Marketing Program 2010. This is meant to create awareness of Gates Systems and varied range of newer products in the marketplace. Studies revealed that customers and channel partners may not be fully aware of the wide range and depth of Gates India latest offering to the Hydraulics segment. With an aim to educate the market about the Features, Advantages and Benefits of our products, various Canopy Shows were organized and Kiosks were put up to create awareness about using Gates basket of offerings and Gates systems on the whole.
 
market market
 
Distributor Signage Program
Gates Launches Distributors Signage Program. The new league of Distributor Sign Boards are on the way giving a new fascia to Gates Channel Partners. This is being done in a phased manner to cover Pan-India in the year 2010.
 
market market
 
Point of Purchase Initiatives
The customers who buy Gates products from the Authorized Sources are entitled for various types of POP items such as Gates Branded Pens, Key Chains, T shirts & display Sun Board Posters. This is an initiative to keep the end customer in touch with a world-class Brand.
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